I was engaged by the NBA’s U.K. communications agency to create visual content aimed at promoting prime time NBA broadcasts on Sundays throughout Europe.
My strategy involved designing the visual content to resemble action-packed movie styled scenes, strategically incorporating prominent players in dynamic and captivating layouts.
The implementation of the campaign encompassed diverse elements such as digital advertising, social media graphics, and in-case flyers that accompanied physical copies of NBA2K for Xbox and PlayStation. The resulting artwork was translated into five languages for a wide distribution throughout Europe.
