Truckstop Greytown


Visual Identity
Design Direction
Brand Collateral

SCOPE OF WORKS


Truckstop Greytown offers a family friendly al fresco dining experience, complemented by a diverse selection of street food vendors in the vibrant Wairarapa region of New Zealand.

I was responsible for developing the brand elements for Truckstop, incorporating an inviting retro aesthetic that captures the essence of its ambiance. Additionally, I created distinctive branding materials for select food vendors.

Truckstop showcases local sponsors in the form of nostalgic retro advertising, adding an extra layer of enhancement to the overall visitor experience.