BK Medical are a pioneering medical devices company, who design active imaging systems that help surgeons visualize anatomy and lesions, guide interventions, and navigate inside the human body during procedures.
The marketing team required a fresh range of collateral and environmental graphics to provide support to their sales staff for upcoming tradeshows. An important aspect to the approach was to align the imagery to the technological advancements of their products as well as differentiating themselves from competitors.
In response, I developed visually dynamic content, incorporating bold colours, surgical photography, and geometric layouts to accentuate key products and features.
